Email is my favorite channel for a simple reason: strategy in, trackable revenue out.
For five years I've run email end to end for two of Austin's most-loved consumer brands: a beloved name in the Austin food scene, and one of Texas's best-known spa brands. I'm full service, from strategy, planning, and list management to design and copy to execution and reporting.
In email-attributed revenue across the two programs I've run. Every dollar tracked in Klaviyo.
For brands that want email to earn its keep.
I know consumer brands on Shopify and Klaviyo inside and out: food, wellness, retail, hospitality. But the method travels. If your business has a list that isn't pulling its weight, that's exactly where I do my best work.
From steady sends to an optimized growth channel
A beloved Austin food institution with a big list and steady sends, but no data or strategy behind them. I rebuilt the program around relentless testing, both A/B and content, cleaned up the list, and added automations. Email became one of their most consistent and predictable revenue channels.
Five times the opens in under a year
One of Texas's best-known spa brands, with a big list that wasn't hearing from the brand in a way that landed. A year of list cleanup, re-engagement, relentless testing, and a full redesign changed that.
A quick word on why the brands here aren't named: I don't publish anyone's revenue next to their name, and that includes future clients. Ask me on a call and I'll happily share names and references.
People stay on lists that give them something.
Every email asks for a subscriber's time, so every email should offer something worth it. My job is finding where what your customers value and what your brand needs meet. Get that right and a list stays engaged year after year. Across millions of sends, my spam complaint rate is 0.01%. That's one complaint per ten thousand emails.
Head of Marketing by day.
I currently run the full marketing mix, social, ads, events, and direct mail, for one of the brands above. I've seen what every channel costs and what it returns. Email is the one I keep coming back to, because no other channel turns strategic effort into measurable revenue so directly.
The Email Audit · $500
The same teardown behind every result on this page: list health, flows, segmentation, deliverability, and whether your emails are any good to read. You get a written report with the fixes that matter most, in priority order, delivered within ten business days. Fee credited toward any project.
Fix + Build · from $2,000
I implement the audit: core flows, segmentation, and a sending rhythm your team can keep without me. A defined project with a defined end. You're left with a machine, not a dependency.
I just run it · custom
For a small number of brands at a time, I run the whole program month to month, scoped to what your brand actually needs: strategy, calendar, design, copy, deployment, reporting. When email is fully handled, this is what it looks like.
Based in Texas, working everywhere
My roots are in Austin's food and wellness world. My clients are wherever good brands are.
Let's look at your list.
Tell me about your brand and where email feels stuck. I'll tell you honestly what I'd fix first, and whether we should work together. And if what you need doesn't fit a tidy package, tell me what you're dealing with and we'll figure out the shape.